My name is Adam Dolce and I am a senior at Northeastern University studying Marketing and Poli Sci. I got my initial taste of brand marketing on my first co-op at SharkNinja my sophomore year. For my second co-op, I joined the Sam Adams Brand Team at Boston Beer Company (BBC) and focused on public relations. I was fortunate enough to return BBC for my third and final co-op in a role developed for me on the Twisted Tea Brand Team. During my eight months at Twisted Tea, I was tasked as the brand lead for the Winter Ski and Snow point of sale program, implementing over $150k in retail displays. In addition, I was able to pitch and lead the Twisted Tea NFT PR program, which put one lucky drinker on the back of 100 million cans.

The summer after my freshman year, I had the privilege joining Professor Denise Garcia as a Visiting Researcher at the United Nations in Geneva, Switzerland. While there, my research focused on how A.I. social listening tools used by marketers can be used to identify stigma against aid workers and track misinformation during a pandemic. After graduation in May 2023, I am incredibly excited to be returning to Geneva as a Lead Researcher to continue my work, and oversee a team of 23 student researchers.

I return from Geneva at the end of August 2023. What’s next? I am not totally sure….

I am looking forward to exploring post-grad marketing roles starting September 2023 in the AlcBev, F&B and Cannabis industries.